10 Killer Ways To Make People Click

Author: Scott F. Geld

1. Use psychological techniques when designing your banner
ads. Asking people not to select the link to your banner ad
may actually cause the exact opposite response. You could
say for example, "Don't Click Here If You Have All the
Money You Need."

2. Make your banner ad words as interesting as achievable.
Include words like vital, great, incredible, stimulating,
etc. Associate and stress the words you use to what you
offer.

3. Offer a discount offer on your banner ad. People
are always looking for good deals. You could offer
a percentage discount, dollar discount, buy one get
one free discount, etc.

4. Include positive statements from customers in your
banner ad. These statements are evidence that your offer
is legitimate and worth finding more about. Make sure the
statement from your customer is sufficient to give people a
good understanding of what you are offering.

5. You could have a famous and respectable person
on your banner ad representing your product, web
site or service. People will click because they'll trust
them over you.

6. Incorporate a compelling pledge on your banner ad. You
could include the pledge as a title for your offer. It
could declare a return twice or triple the original price,
a guarantee that spans their life, etc.

7. Tell people to click on your banner ad. Newbies
to the internet may net even know they can click on
banners. Just having the phrase "click here" on your
banner will increase your clickthroughs.

8. You could create a promotion allowing people to try your
product before they buy it. People will take this to mean
they have nothing to lose when they click your banner ad.

9. Tell people the major benefit of your product, web
site or service on your banner ad. It could be benefits
like make money, lose weight, increase energy, save
money, save time, etc.

10. You could announce a complimentary offer on your
banner ad. People adore acquiring items at no cost. The
free gift should communicate to your intended prospects. If
the giveaway is eye-catching to them they will click.

----------------------------------
About the author :
Scott F. Geld
http://www.marketingblaster.com
The author, Scott F. Geld is the V.P of Marketing Blaster.



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